The information hub is intended to offer residents and visitors up-to-date information on events, attractions and local businesses in this popular East Devon town. The previous site was difficult to update, slow and not mobile-friendly. Consequently, it had minimal impact on promoting the town.
Connexion Software created a modern responsive website and online directory to promote the town and engage and encourage visitors.
Features of the new information hub include:
Fast, secure, easy to update
Bespoke back-end database and CMS
Portfolio to present the unique specialities of the town
What's On events
Local directory of businesses, groups, community organisations etc
Because the site is easy to update information is current and actively managed. Social media links were included to create further promotional opportunities.
Local businesses are signing up to the directory because there is greater exposure through a well designed and more usable site. There is greater Interest in collaborative promotion of the site via the newly formed Ottery Business Forum. Visitor numbers to the site are significantly increased and continuing to grow. Feedback from the community has been very favourable.